But here's what we learned these last few years ... the business owners who had the clearest sense of their brand were able to pivot, align and profit no matter what the circumstances.
There was something else that we learned: that there are a set of timelines branding principles that will provide a northstar to support and propel your brand through any crisis.
In fact, we witnessed not only our brand but many of our clients bust through their own earning ceiling to have their best year in business, ever.
BrandPOP Book Bundle gives you the tools you'll need to have a brand clarity in 2022 -- way beyond the logo -- giving you the clearest roadmap to build the brand of your dreams.
Here are some of the questions we'll answer:
What is a brand? Branding vs marketing basics
What can solopreneurs and small businesses learn from big brands?
How to discover your ideal client avatar & communicate to them effectively?
How to discover your brand's unique advantage?
How to discover your brand's messaging & voice?
How to position your brand in your industry?
How to develop a strong online presence with your website and social media?
How to make sure your visuals are on-brand?
How to "brand audit" your logo, color palette, website & digital assets